ROLE

Localcoin seeks to inspire the future of digital currency globally as the largest bitcoin ATM network in Canada. We're looking for a Social Media & Communications Specialist to manage internal and external communications for Localcoin. You’ll work directly with the marketing team on all communications, content, and messaging to further expand company profiles in a way that drives the business forward.

This is a crucial role in translating our company mission and vision into a cohesive and compelling messaging strategy as our brand’s audience continues to expand internationally—and as our team grows with more talented people looking to transform the world of cryptocurrency. You will report directly to the Digital and Paid Marketing Manager.

YOUR IMPACT

  • Manage our Social Media channels: Facebook, Twitter, Reddit & Instagram
  • Contribute to the development of marketing channels including email marketing, SEO, Pay Per Click (PPC) and others.
  • Drive growth on target KPIs for the social media channels relating to conversions and engagement.
  • Leverage soft KPIs such as SEO rankings, email open rates, social media engagement, to contribute directly to conversions.
  • Experience developing effective copy, including PR releases, social media and blog posts, email campaigns, website content and advertising in the Cryptocurrency or Financial Technology industry.
  • Collaborate with the executive team to develop compelling PR and communications strategies as well as coordinating with Internal Operations Director for briefings and speaking events
  • Manage Bitcoin ATM reviews on Google and Coin ATM Radar and respond accordingly
  • Manage press inquiries and establish close relationships with journalists, key partners, and influencers in business and financial technology

THIS IS YOU

  • You have a journalistic and data driven spirit as well as an entrepreneurial professional attitude
  • You have the ability to analyze and implement data-driven insights into your copy
  • You have the ability to explain complex topics in easily digestible formats
  • Have used social media listening tools such as Facebook Insights, Klout score and other data platforms to connect with your target audience and turn influencers into your biggest brand ambassadors
  • You know the ins and outs of a vast number of social media tools such as Hootsuite, BuzzSumo, Awario and/or SEMrush.
  • Passion for connecting and creating communities through Social Media with strong media contacts across business, consumer, and financial technology press
  • You have assisted in developing PR strategies and executed communications campaigns
  • Excellent project management skills with the ability to lead and manage multiple time-sensitive projects under tight deadlines
  • Excellent verbal and written communication skills
  • You are meticulous with high attention to detail and organizational abilities
  • Strong interpersonal skills and comfortable with public speaking and drafting scripts

THESE THINGS ARE NICE

  • Native written/spoken proficiency in French and/or Spanish is considered a strong asset


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PERKS

Health & Wellness Benefits - We offer a comprehensive benefits package that covers up to 100% of traditional benefits such as dental, prescription drug coverage, vision care, critical illness coverage, life insurance and AD&D coverage. The plan also includes 100% coverage of unlimited personal and business travel insurance, on-demand online nurse assessments through Akira app. We offer a monthly spend on non-traditional medical expenses (massages, chiropractic) and a wellness account (gym memberships, spa, nutritionist).

Location - Localcoin is committed to ensuring that the team and areas we live in remain safe and healthy as the impact of COVID-19 is felt globally. The corporate team here has transitioned to a remote work set-up for the time being and have temporarily closed our head office until further notice. For essential staff in operations we work from our warehouse located close to Pearson Airport.

Events and Socials - Being remote hasn't slowed us down! Attend virtual company-wide teach and training days, industry events, themed monthly Fri-YAY happy hours, bi-weekly virtual team events like escape rooms, magic show, nutritionist lunch and learn series, coffee tastings and more!

Professional Development - We’ll invest in your career. Our company is growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs and grow your career along the way.

Compensation - We offer competitive compensation packages. We deeply value the talent and impact our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.

Purchase Cryptocurrency At Market Rate - You’ll be able to purchase cryptocurrencies supported by Localcoin at the Canadian market rate with zero fees. You’ll also gain exclusive coupons for all of our cryptocurrency ATMs nationwide!

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ABOUT US

Localcoin is Canada's largest and most trusted cryptocurrency ATM network. We're on a mission to simplify the buying and selling process of cryptocurrency by providing transparency, accessibility and convenience.

With over 17 million people using Localcoin products, we pride ourselves on simplifying the highly technical (and at times confusing) crypto world through our industry leading customer support. Our ATMs, trading and online products help educate people on blockchain and cryptocurrencies by providing a safe and low cost avenue to gain a deep understanding of the basics: how to own and operate a digital wallet, how the blockchain network operates and how verifying a transaction works.

We are industry leaders in Canada and growing fast across the US with an eagerness to expand globally. Our team is working together to constantly innovate and build products that provide equal access of cryptocurrencies around the globe. Approximately 2 billion people in different communities worldwide are still unbanked. We believe that by providing an accessible product, we can help facilitate digital payments to these individuals and local communities.

Localcoin has been growing at an incredible rate over the last 3 years. We're looking for talented people that are eager to collaborate, innovate and make a huge impact in the future of digital currency!