THE ROLE

Localcoin seeks to inspire the future of digital currency globally as the largest bitcoin ATM network in Canada. We are looking for a passionate and data-driven individual to join our Marketing team as a Paid Marketing Manager.

As a Paid Marketing Manager at Localcoin, you will be hands on in planning, implementing and optimizing the paid marketing strategies to successfully drive sales to over 200 Bitcoin ATM locations hosted by our franchise partners such as: Hasty Market, Gateway Newstands, Quickie as well as other independent retailers. You will explore innovative digital strategies to navigate through an emerging and rapidly growing industry. You will scale and mentor a paid marketing team to achieve outstanding results across all paid channels and platforms. Join our ongoing expansion into the United States and other emerging cryptocurrency markets.

YOUR IMPACT

  • Take ownership of developing strategies to improve and evolve paid marketing initiatives to drive revenue
  • Hire and coach members of the paid marketing team by providing guidance and sharing learning opportunities
  • Execute and optimize the day-to-day operations of digital advertising platforms and full cycle campaign creation
  • Create and oversee all campaigns on an ongoing basis including content creation and coordination of media assets with internal and external teams.
  • Maximize profitability of all paid marketing campaigns on Google, Facebook, Instagram and other media outlets
  • Support the ongoing management of the digital marketing budget
  • Provide ongoing analysis and reporting of campaign performance and milestones using Google Data Studio, Google Analytics and other BI tools.
  • Develop and implement scalable KPI’s to measure growth and ensure the team continues to produce measurable results including target return on advertising spend and cost per conversion, and provide feedback when required
  • Produce positive measurable results in the form of marketing specific KPIs including target return on advertising spend and cost per conversion.
  • Improve and develop scalable KPI’s to measure the growth and performance of the team and provide feedback when required
  • Lead collaboration with the engineering team to implement advanced offline conversion tracking
  • Take charge of compiling market research to scale our media buying options and advertising platforms such as niche crypto websites, blogs and media outlet aggregators
  • Conduct conversion optimization and quick, cost effective tests to refine and optimize campaigns using Google and Facebook tools and other A/B multivariate testing tools
  • Direct ongoing market research to increase sales growth

THIS IS YOU

  • Bring more than 4 years of experience successfully managing and creating profitable campaigns on various paid platforms
  • 2+ years of direct people management experience
  • A data driven decision maker who is comfortable with working with numbers to analyze trends and inefficiencies
  • Results oriented: demonstrating intellect, strong work ethic and “no task is too small” mentality.
  • Passionate about SEM/PPC and do the impossible to stay up to date on new techniques.
  • A professional who craves for responsibility and thrives in a start-up environment.
  • Excellent project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines.
  • Certified on Google Analytics, Facebook Blueprint, Google Ads and others.

THESE ARE NICE

  • Working knowledge with Adobe creative suite, including Photoshop, Illustrator, etc.
  • Working experience with Wordpress, HTML, CSS and Javascript
  • Native written/spoken proficiency in French and/or Spanish is considered a strong asset
  • Knowledge or keen interest of Blockchain/ Cryptocurrency industry

________________________________________

PERKS

Health & Wellness Benefits - We offer a comprehensive benefits package that covers up to 100% of traditional benefits such as dental, prescription drug coverage, vision care, critical illness coverage, life insurance and AD&D coverage. The plan also includes 100% coverage of unlimited personal and business travel insurance, on-demand online nurse assessments through Akira app. We offer a monthly spend on non-traditional medical expenses (massages, chiropractic) and a wellness account (gym memberships, spa, nutritionist).

Location - Localcoin is committed to ensuring that the team and areas we live in remain safe and healthy as the impact of COVID-19 is felt globally. The corporate team here has transitioned to a remote work set-up for the time being and have temporarily closed our head office until further notice. For essential staff in operations we work from our warehouse located close to Pearson Airport.

Events and Socials - Being remote hasn't slowed us down! Attend virtual company-wide teach and training days, industry events, themed monthly Fri-YAY happy hours, bi-weekly virtual team events like escape rooms, magic show, nutritionist lunch and learn series, coffee tastings and more!

Professional Development - We’ll invest in your career. Our company is growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs and grow your career along the way.

Compensation - We offer competitive compensation packages. We deeply value the talent and impact our team brings to the table, and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.

Purchase Cryptocurrency At Market Rate - You’ll be able to purchase cryptocurrencies supported by Localcoin at the Canadian market rate with zero fees. You’ll also gain exclusive coupons for all of our cryptocurrency ATMs nationwide!

______________________________________

ABOUT US

Localcoin is Canada's largest and most trusted cryptocurrency ATM network. We're on a mission to simplify the buying and selling process of cryptocurrency by providing transparency, accessibility and convenience.

With over 17 million people using Localcoin products, we pride ourselves on simplifying the highly technical (and at times confusing) crypto world through our industry leading customer support. Our ATMs, trading and online products help educate people on blockchain and cryptocurrencies by providing a safe and low cost avenue to gain a deep understanding of the basics: how to own and operate a digital wallet, how the blockchain network operates and how verifying a transaction works.

We are industry leaders
in Canada and growing fast across the US with an eagerness to expand globally. Our team is working together to constantly innovate and build products that provide equal access of cryptocurrencies around the globe. Approximately 2 billion people in different communities worldwide are still unbanked. We believe that by providing an accessible product, we can help facilitate digital payments to these individuals and local communities.

Localcoin has been growing at an incredible rate over the last 3 years. We're looking for talented people that are eager to collaborate, innovate and make a huge impact in the future of digital currency!